INTRODUCING DEMITRA CARTER
A Lifetime of Inspiration
EDUCATION
Nobody is born a professional at their industry-everyone who wants to be exceptional at something has to work hard at it. Read below for my current and future educational experiences. I always strive to passionately pursue ways to genuinely engage and inspire others through Marketing.
BAYLOR UNIVERSITY
MSED, SPORT MANAGEMENT
January 2021 - April 2022
Baylor University Athletics Graduate Assistant in Marketing and Fan Engagement
Wrote and implemented marketing and actions plans. Coordinated game promotions and special events for various athletic venues.
Prepared, communicated and employed in-game audio and game day presentation.
BAYLOR UNIVERSITY
BBA, MARKETING
August 2017 - December 2020
Dean’s Gold Scholarship Recipient
Dean’s Academic Honor List
USTFCCCA All-Academic Individual Honoree
Academic All Big XII First Team
PROJECTS
Take a Look
DEMITRA CARTER - THE BRAND
A Real Success
Created my own logo for my personal brand. Currently developing my sole proprietorship. My mission is to inspire everyone to be their best selves and reach their dreams. My first tactic is through the promotion of exercise with my custom resistance bands.
THE FEMALE COLLEGE CONSUMER
Exceptional Achievement
This was my individual project throughout the summer. My task was to create methods for product innovation, membership strategy, and social/digital engagement in relation to the Female College Consumer. In 10-weeks I conducted both primary and secondary research to collect data. At the end of the 10-weeks I presented to both NIKE Dallas Headquarters and Nike Canada Headquarters.
WASSERMAN AT&T BRAND INTERN
Perfect Execution
Overall, I had five projects. The first project was to research artists for AT&T to integrate more profound into the music space. The next evolution for AT&T is to integrate deeper into the music space. I performed a scorecard exercise to core the artists based on specific attributes.
My second assignment was to reformat a slide deck for a 5-part study. They were in the middle of a 5-part study on the impact of sponsorship/marketing and just reported on Phase III of their work. They recently made some visual edits to the format, and, as a result, I needed to go back and update the previous decks to match. Each phase of the study aims at a different subset of sports/entertainment fans. Phase I covered the NBA/WNBA and college sports, while Phase II revolved around soccer and gaming, and Phase III was focused on various genres of entertainment/lifestyle.
My third research project used KinetIQ, Crowdtangle, and Zoomph to research the audience demographics across the six major sports leagues. This project involved building out a profile of each domestic sports franchise's fan bases/audiences. This was meant to give a comprehensive look at the franchises with the most significant overall reach and attractive audience profiles.
My fourth project was to conduct research around a microsite for a client. Wasserman has begun evolving towards more virtual activations to handle sign-ups and submissions. My fifth research project focused on women in the five male-dominated leagues in critical positions. I put together the initial research that consisted of an excel worksheet of women in positions of status.
NIKE PROJECT MOVE - PILOT
A Real Success
During my Nike internship, one of my primary projects was to work with the Ohio State University. Amongst hundreds of applicants from the Ohio State University, we selected a total of 15 cohort members based on the submission of a 1-2 minute video. This was a pilot program by Nike to have a student-led initiative to inspire a diversity of movement in every corner of campus. I created excel sheets with sizes and ordered products to equip the cohort properly. I planned and scheduled their Project Move workshop at the Nike World Headquarters and successfully managed the entire weekend between catering requests and student engagement.
2020 NBA ALL STAR GAME
Perfect Execution
I worked on a team of 5 interns across various job functions. I was at the Dallas Headquarters, and the other four were at the Chicago Headquarters. During this 10-week long internship, we had checkpoints to run our ideas and research results by our respective supervisors. Our task was to create a Gen Z membership strategy for the All-Star 2020 game in Chicago. As a Texas Brand Intern, I was tasked with developing creative ideas and generating marketing research from the Gen Z in the Dallas area. We communicated via video chat to build and work through the presentation. Our idea was Nike Go, similar to Pokemon Go. We created an app that would allow Gen Z to get active and get cool rewards leading to the All-Star weekend. At the end of the internship, we presented in front of over 30+ Nike employees, ten senior management employees, and the director of the North American territories.
PROJECT
Innovation & Initiative
I created an activation for the 2021 NBA Draft that occurred twice throughout the draft night. For the in-arena interviews, I developed questions included in the Tissot 24, which added brand exposure at no incremental cost. Creative Artist Agency wanted to run a social media campaign for Tissot. I researched draft prospects' social channels and determined a good brand fit.
